Indian Rocks Beach lies on a barrier island between the Gulf of Mexico and the Intracoastal Waterway. It is north of Indian Shores and south of Belleair Shore and Belleair Beach. Tourism is its primary industry.

In 1949, the south shore of Indian Rocks Beach, Florida became its own town, called Indian Rocks Beach South Shore. The town continued to go by that name until July 24, 1973 when the name was changed to Indian Shores. Members of Council at this historic occasion were Mayor Lambertus Seynders, Vice Mayor Howard E. Mann, James A. Roesler, William J. Coppenhaver, Ruth E. Paulson, Gordon E. Hall, Rollin R. Savage, Samuel L. Clark and Robert M. Quin, Council Members.

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